by Stephanie | Mar 28, 2019 | Branding
How to brand your business on social media Have you ever stumbled upon a brand’s social media page – lets say instagram- and ended up scrolling on their page for hours (okay maybe not hours, but you get my drift) only to eventually click that follow button? You...
by Stephanie | Aug 5, 2018 | General
Difference in marketing categories: Creative profiling provides a more in-depth comprehension of your customer. Target market is very broad, Niche is a broad group with similar interests and a Solo Profile fills in all the questions missing from the target market...
by Stephanie | Jul 11, 2018 | Branding
There seems to be a big misconception that ‘Branding’ is just your logo. NOPE!! Branding is your visual identity, tone and how you want your customer to feel about your brand. An example of my branding for Summer Street Creative. I regularly reference my colors,...
by Stephanie | Jul 6, 2018 | Graphic Design
A Designed tribute: Gord Downie I have been a massive Tragically Hip fan for YEARS. So, like many in Canada, hearing of the awful news that the Canadian icon was diagnose with glioblastoma (an aggressive and incurable form of brain cancer).. I was absolutely...
by Stephanie | May 30, 2018 | Branding
What is Branding? (And why you may need it) Summer Street Creative offers professional and expert branding – but is it even necessary? ‘Branding’ seems to be that key word used among many people and companies. It’s become quite broad and has many...